Location: Margaret River, Western Australia
Challenge: A charming but outdated bed and breakfast in Margaret River faced declining bookings due to the rise of modern accommodations and online rental platforms. Its rustic charm was lost amidst the competition, making it a hard sell in a market favoring contemporary amenities.
Ready List Sell Approach: Rather than downplaying its rustic features, we celebrated them. We crafted a narrative around the bed and breakfast’s cozy, timeless appeal, emphasizing its potential as a retreat from the digital world. Instead of relying solely on social media, we targeted niche travel and lifestyle publications and forums that cater to audiences seeking unique, unplugged getaways.
Outcome: The story resonated with a couple who were passionate about preserving and revitalizing classic accommodations. They saw the bed and breakfast’s potential as a niche market gem. The sale was completed, and the new owners have since successfully rebranded the property as a digital detox retreat, tapping into a growing trend and reviving its fortunes.
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